digitends

Digitends is a technology company that provides analytics and forecasting tools focused on digital trends and consumer behavior. The company operates a cloud-based platform that collects data from social media, search activity, e-commerce, and publisher sites to identify emerging topics, product categories, and shifts in consumer interest. The platform combines natural language processing, machine learning, and statistical forecasting to deliver trend reports, dashboards, and API access for clients such as marketing agencies, retailers, and media organizations.

Digitends was founded in 2013 by Maya Chen and Rajiv Kapoor in San Francisco. The initial product, TrendPulse, offered basic sentiment analysis and keyword trend tracking. The company expanded internationally in 2016–2018, opening regional offices and adding real-time dashboards. In 2020 it launched the Digitends Intelligence Platform, a unified suite that includes competitive benchmarking, scenario planning, and monetization insights. Revenue growth and partnerships with large ad-tech platforms followed, solidifying its position in the digital analytics sector.

Technology and methods: The platform ingests multi-source data, applies entity extraction and sentiment analysis, and uses time-series models and anomaly detection to forecast short- and mid-term trends. It provides visualization tools, alerting, and integrations with marketing stacks via APIs. Privacy and data governance features are emphasized, including opt-in data sources and configurable data retention.

Impact and reception: Digitends serves advertising agencies, consumer brands, publishers, and research firms. It has been cited for providing comprehensive trend coverage across regions and industries, though some critics note that reliance on online data can underrepresent offline behavior and raise questions about bias and privacy.

Corporate status: As of 2024, Digitends maintains headquarters in San Francisco with regional offices in London and Singapore.