customervisible

Customervisible is a concept used in customer relationship management and data governance to describe the degree to which a given customer’s data, interactions, and attributes are observable by an organization across its systems. It encompasses cross-channel visibility, data sharing boundaries, and the status of consent and privacy flags. The term is applied to assess how comprehensively a customer's data can be used for engagement, analytics, or service delivery.

Purpose and applications: In practice, customervisible is used to guide personalization, risk assessment, and privacy compliance. By measuring visibility, organizations can determine which data elements are actively usable, which require consent, and where gaps exist that might affect customer experience or regulatory obligations.

Calculation and data sources: The metric is typically derived from a data inventory that combines CRM profiles, website and app event logs, transaction records, and consent management records. Visibility levels may be expressed as a score or as categories (low, moderate, high) based on data coverage, consent status, and access controls.

Privacy and governance: Customervisible intersects with privacy by design, data minimization, and access governance. It encourages explicit consent, purpose limitation, and clear data sharing policies, while also highlighting where additional data gathering could raise compliance or trust concerns.

Limitations and adoption: The concept lacks a single standard definition, which can complicate comparisons across systems. It also risks overemphasizing observability at the expense of data quality or user trust if not paired with robust consent management and transparent data practices.

See also: data visibility, consent management, data minimization.