convencies
Convencies is a neologism used in discussions of persuasive communication to denote the set of conditions, attributes, and strategies that raise the likelihood that a message will be accepted by an audience. The term is not widely standardized and appears mainly in theoretical or exploratory writings on rhetoric, communication design, and behavioral influence. Convencies encompasses cognitive, affective, and contextual factors that affect persuasion.
Key components include clarity and relevance of the claim, quality and perceived credibility of supporting evidence,
Applications span marketing, political communication, public health campaigns, education, and media studies. In practice, analysts may
Criticism notes that convencies is a vague umbrella term that can obscure discipline-specific constructs like credibility,