contentmanagers

Content managers are professionals responsible for planning, producing, distributing, and governing digital content across channels to support organizational goals. They operate at the intersection of marketing, product, and communications, and may work within marketing departments, publishing teams, product teams, or agencies. In organizations of various sizes, the role focuses on managing the content lifecycle from strategy to publication to archiving.

Core responsibilities include developing and maintaining an editorial calendar, coordinating writers, editors, designers, and developers, and ensuring content aligns with brand voice, messaging, and accessibility standards. They oversee content creation workflows inside a content management system, handle metadata, taxonomy, tagging, SEO optimization, and content localization as needed. They monitor performance using analytics, adjust plans, and report on key metrics.

Content managers also establish governance: content policies, review cycles, approvals, retention schedules, and translation processes. They ensure content is accurate, up-to-date, and compliant with privacy and accessibility guidelines. They work with UX teams to ensure content supports user tasks and with developers to implement technical requirements.

Skills commonly expected include project management, strong writing and editing, information architecture, SEO, analytics, and proficiency with content management systems such as WordPress, Drupal, Contentful, or similar platforms. They typically collaborate with stakeholders across departments and must balance strategic goals with operational demands.

Career paths often lead to senior content roles such as content strategist, head of content, or product content manager, as well as roles in marketing operations or information management.