consumerprojection
Consumer projection is the process of estimating future consumer demand or behavior for a product, market, or economy. It combines quantitative models with qualitative insights to forecast consumption patterns and spending.
It is used in business analytics, marketing research, and economics to inform planning across product development,
Methods commonly employed include time-series forecasting (such as ARIMA and exponential smoothing), econometric models that relate
Data sources for consumer projection encompass historical sales and transaction data, market research surveys, macro indicators
Applications span demand and capacity planning, inventory management, pricing and promotions, channel strategy, budgeting, and risk
Challenges include data quality and privacy concerns, non-stationarity and seasonality, economic shocks, rapidly changing preferences, cannibalization
Examples include a retailer predicting next-quarter demand for beverage categories or a consumer goods company modeling