athleta

Athleta is a women's activewear brand owned by Gap Inc. It began in 1998 as an independent retailer in San Francisco and was acquired by Gap in 2008. The brand specializes in performance-oriented clothing and lifestyle activewear for women and girls, offering products for yoga, running, training, swimming, and everyday wear. Its catalog includes leggings and tights, sports bras, tops, jackets, swimwear, and accessories. Athleta emphasizes technical fabrics—such as moisture-wicking and stretch materials—and has pursued sustainability through the use of recycled materials and organic cotton in some lines. The company has also worked on inclusive sizing and product development to appeal to a broad range of body types.

Athleta sells primarily through company-owned stores and Gap’s e-commerce platform, with additional wholesale relationships. The brand maintains a global online presence and operates a network of retail locations across North America, and it participates in in-store experiences and community programs aimed at fitness and wellness.

In alignment with its brand platform, Athleta runs the Power of She initiative, a program focused on empowering women and girls through sport, including athlete partnerships, events, and charitable giving. The brand positions itself in the mid-to-high end of the activewear market and competes with other specialty athletic brands while benefiting from Gap Inc.'s distribution channels.