Zesta

Zesta is a brand of citrus-flavored soft drinks produced by The Coca-Cola Company. The brand was introduced in 1996 as a response to the growing demand for healthier beverage options. Zesta is known for its unique blend of natural citrus flavors, which include orange, lemon, and lime. The drink is available in various flavors, such as Orange, Lemon, and Lime, and is often marketed as a refreshing and low-calorie alternative to traditional soda.

Zesta was initially launched in the United States and has since expanded its presence to other countries, including Canada, Mexico, and several European nations. The brand has maintained a consistent image of promoting health and wellness, often featuring advertisements that highlight the natural ingredients and low-calorie content of the beverages.

The Coca-Cola Company has continued to innovate with the Zesta brand, introducing new flavors and packaging designs to appeal to a broader audience. Despite the brand's efforts to position itself as a healthier option, Zesta has faced criticism from health advocates who argue that the sugar content in the drink is still relatively high compared to other low-calorie beverages.

Overall, Zesta remains a popular choice for consumers seeking a citrus-flavored soft drink with a lower calorie count. The brand's commitment to natural ingredients and health-conscious marketing has helped it carve out a niche in the beverage market.