ZIPspecific
ZIPspecific is a framework and set of practices for organizing and delivering location-sensitive digital content and services at the ZIP code level. The approach uses ZIP code identifiers to tailor offerings such as marketing messages, product availability, pricing, and service delivery to narrowly defined geographic areas.
Origins and development: the concept emerged in the 2010s among marketers and logisticians seeking more precise
Core components: a ZIP taxonomy that links ZIP codes with demographic and economic indicators; data pipelines
Applications: ZIPspecific is used for targeted marketing and pricing, localized content and experiences, inventory and delivery
Limitations and concerns: ZIP codes can be large or noncontiguous, which may misalign ZIP-specific data with