Välipakkaus

Välipakkaus is a Finnish term that translates to "intermediate packaging" or "secondary packaging." It refers to any packaging that contains one or more primary packages. Primary packaging is the packaging that comes into direct contact with the product, such as a bottle of shampoo or a box of cereal. Välipakkaus serves to protect the primary packages during transit and storage, and can also be used for grouping items for sale or for promotional purposes.

Common examples of välipakkaus include cardboard boxes that hold multiple individual yogurt cups, shrink-wrapped trays of canned goods, or plastic crates used to transport bottles of beverages. The design and material of välipakkaus are chosen based on factors such as the fragility of the product, the required level of protection, shipping methods, and cost-effectiveness. It often plays a significant role in logistics and supply chain efficiency, facilitating handling, stacking, and inventory management.

Beyond protection and grouping, välipakkaus can also provide additional branding opportunities or space for important information like barcodes, shipping labels, or usage instructions that may not fit on the primary packaging. In some cases, välipakkaus is designed to be easily opened by retailers or consumers, or it may be designed for reuse in the supply chain. The choice between different types of välipakkaus is a strategic decision for manufacturers and distributors.