Usethat

Usethat is a software platform designed for user research and product analytics. It helps teams observe how users interact with websites and applications by collecting event data, recording sessions, and providing qualitative feedback alongside quantitative metrics. The platform is intended for product managers, UX researchers, and developers seeking to identify usability problems, measure feature adoption, and validate design decisions.

Originating as a prototype within a European tech accelerator, Usethat was later released as a commercial software-as-a-service. Over successive updates, the platform expanded its focus on privacy, scalability, and integrations with common product tools. The development approach emphasizes modularity, allowing customers to enable or disable features such as session replay, heatmaps, funnels, and form analytics according to their needs.

Key features include client-side instrumentation through a lightweight script, session replay, heatmaps and scrollmaps, funnel analysis, and event-based analytics. The platform also offers feedback widgets, API access, and connectors to issue trackers and analytics suites, along with role-based access control and data governance options.

Privacy and compliance controls address GDPR and CCPA requirements, offering consent management, data anonymization options, and configurable retention policies. Usethat supports data export and audit trails to assist governance and compliance efforts.

Reception has been mixed but generally favorable among startups and mid-sized firms seeking quicker usability validation. It is often praised for ease of use and integrations, with some users noting budget considerations and trade-offs in data retention for larger deployments.

See also: Hotjar, Mixpanel, Optimizely, FullStory.