Unbounce

Unbounce is a software-as-a-service platform that enables marketers to design, publish, and optimize landing pages for digital campaigns. It focuses on conversion rate optimization and lead generation, allowing teams to test and tailor pages to different audiences without relying on developers.

The core product includes a drag-and-drop landing page builder, a library of templates, and responsive design to ensure pages render well on desktop and mobile. It offers tools to capture leads through forms, popups, and notification bars, as well as A/B/n testing to compare variants. Dynamic text replacement helps align landing pages with paid search campaigns, and built-in analytics support performance assessment.

In addition to page creation, Unbounce provides features for traffic allocation and optimization, including Smart Traffic, which directs visitors to the most effective variant. The platform supports multi-step forms, lead routing, and integrations with various marketing tools to streamline campaigns and data flow.

Integrations and ecosystem: Unbounce connects with major advertising platforms such as Google Ads and Meta (Facebook) ads, as well as email service providers, CRMs, and marketing automation platforms (for example, HubSpot, Salesforce, Marketo, Mailchimp). Pages can be published on a custom domain and tracked with analytics tools.

History and positioning: Unbounce was founded in the late 2000s and is headquartered in Vancouver, Canada. It is commonly cited among leading landing page builders and conversion-rate optimization platforms, competing with other tools in the landing-page and CRO space.

Pricing and accessibility: Unbounce operates on a subscription model with multiple plans that vary by features, number of landing pages, and monthly visitor limits. Trials and customer support resources are typically available.