Marketo
Marketo is a marketing automation software platform designed to help businesses manage and automate digital marketing campaigns, with a focus on lead generation, lead management, email marketing, landing pages, forms, and analytics. It enables marketers to create targeted campaigns, nurture prospects, score leads, and attribute revenue to marketing activities across multiple channels.
Founded in 2006 by Phil Fernandez, Jon Miller, and David Morandi, Marketo operated as an independent company
Key features of Marketo include CRM integration (notably with Salesforce and Microsoft Dynamics), automated nurture campaigns,
In the market, Marketo is positioned as a widely adopted solution for B2B marketing, used for demand