Tulostusdesign

Tulostusdesign, or print design, is the practice of creating graphics and layouts intended for printed media. It combines graphic design principles with an understanding of printing processes, enabling the production of materials such as brochures, posters, books, packaging, and signage. The discipline covers concept development, typography, color management, composition, and production planning, from initial sketch to final proof and printing.

In practice, tulostusdesign involves prepress work, choosing appropriate substrates and inks, and coordinating with printers to ensure faithful reproduction. Key decisions include paper type, weight and finish; color space and calibration; and finishing techniques such as varnish, embossing, foil, or die-cutting. Designers must account for bleed, trim, and gutter measurements, as well as accessibility and readability considerations.

Historically, print design evolved with advances in printing technology, from letterpress to offset lithography and, more recently, digital printing. These changes influence workflows, colour reproduction, and cost considerations. Modern tulostusdesign often relies on color management systems and ICC profiles to achieve consistent results across devices and media, and may incorporate Pantone spot colors for brand accuracy.

Applications span marketing collateral, packaging, editorial design, catalogs, and environmental signage. Sustainability considerations include using recycled or responsibly sourced papers, low-VOC inks, and efficient production methods. The field overlaps with graphic design and prepress, and it requires collaboration among designers, printers, and clients to balance aesthetics, function, and production constraints.