Tekstikyselyjä

Tekstikyselyjä, which translates to "text surveys" or "text questionnaires" in English, refers to a method of gathering information through the use of text-based interactions, primarily via mobile phone text messages (SMS). This approach allows organizations to send out questions to a large number of respondents quickly and efficiently, and for respondents to reply directly from their phones.

The core mechanism of tekstikyselyjä involves sending an initial SMS message containing a question or a set of questions. Respondents then reply with their answers, often in the form of short text responses, multiple-choice selections indicated by numbers or letters, or even by rating scales. The responses are collected and analyzed by the surveying entity. This method is particularly useful for collecting feedback on events, conducting quick opinion polls, or gathering simple data points in real-time.

Advantages of using tekstikyselyjä include high reach, as most mobile phone users can receive and send SMS messages, and immediate engagement. It is also generally a low-cost method for mass surveys compared to traditional methods. However, limitations can include the brevity of responses, potential for misinterpretation of text, and challenges in collecting complex or detailed information. Privacy concerns and the need for clear opt-in and opt-out procedures are also important considerations when implementing this type of survey.