Teadusteabe

Teadusteabe is the practice and study of communicating scientific knowledge to non-specialist audiences, as well as facilitating dialogue among researchers, policymakers, and the broader public. The term, used in Estonian-language discourse, covers a range of activities aimed at making science understandable, relevant, and trustworthy. It encompasses translating technical results into accessible language, explaining uncertainty, and connecting research to everyday concerns.

Key activities include science journalism, public lectures, exhibitions, and outreach programs at museums and universities. Digital media, social platforms, podcasts, and video explainers are common channels, as are policy briefs, stakeholder meetings, and citizen science initiatives that invite public participation in research processes. Professionals in the field may work as science communicators, researchers with communication training, educators, journalists, or staff at science centers and research institutions.

Education and research in teadusteabe emphasize effective communication methods, audience research, ethics, and risk communication. Programs often aim to improve media literacy, support transparent dissemination of findings, and foster two-way dialogues that respect diverse perspectives and values. Evaluation methods, such as audience studies and impact assessments, help refine approaches and demonstrate outcomes.

The field supports informed decision-making, democratic participation, and public trust in science. It also addresses challenges such as oversimplification, misrepresentation, misinformation, and resource constraints. As science becomes increasingly collaborative and open, teadusteabe advocates for accuracy, accessibility, inclusivity, and ongoing engagement between science and society. See also: public understanding of science, science communication, science outreach.