Taurusbranded

Taurusbranded is a multinational consumer lifestyle brand known for durable, minimalist products across electronics, home goods, and apparel. The company is headquartered in Copenhagen, Denmark, with regional offices in New York, Singapore, and Toronto.

Taurusbranded was founded in 2010 by designer Elsa Brandt and entrepreneur Miguel Herrera as a small design studio focused on durable hardware and functional aesthetics. It expanded into consumer electronics accessories and home goods, achieving international distribution by the mid-2010s.

The product portfolio centers on the Taurusbranded Core line of lifestyle electronics accessories (cases, chargers, audio adapters), modular home organizers, and apparel with a utilitarian design language. The company emphasizes modularity, repairability, and long product lifecycles.

Sales occur through a direct-to-consumer platform and select retailers in North America, Europe, and Asia. Manufacturing partners are located in China and Southeast Asia, with annual sustainability reporting and commitments to responsible sourcing, recyclable packaging, and energy-efficient logistics.

Reception has been mixed; reviewers praise build quality and minimalist design but note higher price points and limited visibility into specific supply-chain practices. Taurusbranded has faced criticism over claims of durability and service scope relative to competition.

See also: List of consumer electronics brands; Sustainable fashion brands.