Suositeltavuus

Suositeltavuus is a Finnish term roughly translating to "recommendability" or the likelihood that a product, service, person, or organization will be recommended to others. It functions as an indicator of satisfaction, trust, and perceived value, and is commonly used in marketing, service design, customer experience and quality assessment.

Measurement of suositeltavuus typically relies on surveys asking how likely respondents are to recommend an offering to friends or colleagues. Metrics such as the Net Promoter Score (NPS) operationalize this question by categorizing respondents as promoters, passives and detractors. Qualitative feedback and social media mentions are also used to gauge organic recommendation behavior.

Factors that influence suositeltavuus include product performance, price-value balance, customer service, brand reputation, and the consistency of user experience. Emotional factors like trust and identification with a brand often amplify willingness to recommend. Contextual elements—such as cultural norms around sharing opinions and the perceived risk of a recommendation—also matter.

High suositeltavuus correlates with positive word-of-mouth, customer retention and lower acquisition costs, making it a strategic target for businesses and institutions. However, it has limitations: survey responses can be biased, single-item measures may miss nuance, and high recommendability does not guarantee sustained loyalty. Efforts to improve suositeltavuus typically focus on addressing pain points, strengthening relationships and creating memorable, reliable experiences.