Salgspraksis

Salgspraksis refers to the methods, techniques and policies that sellers use to market, present and sell goods or services to customers. It encompasses activities across physical stores, online platforms and other channels, and applies to both business-to-consumer and business-to-business transactions. The concept covers pricing, promotions, product presentation, sales conversations, negotiations, and post-purchase interactions.

Core elements of salgspraksis include providing accurate information about products or services, transparent pricing, clear terms and conditions, and responsible handling of complaints and returns. Ethical salgspraksis avoids misleading or aggressive tactics, respects customer autonomy, and aligns with privacy and data protection rules. Common practices involve pricing strategies, promotions and discounts, upselling and cross-selling, product demonstrations, and effective customer service and after-sales support.

The legal framework surrounding salgspraksis typically involves consumer protection and competition rules. In the European Union and in Denmark, regulations prohibit misleading or aggressive commercial practices, require clear information about prices, features, warranties and withdrawal rights, and govern advertising and contract terms. Compliance also extends to online activities, where consent, data usage and a transparent user experience are key considerations.

Enforcement and oversight are carried out by national and supranational authorities, such as consumer protection agencies, which can impose penalties, impose corrective actions, or seek civil liability for violations. As commerce increasingly moves online, salgspraksis increasingly addresses digital advertising, personalized pricing, cookies and data-driven marketing, alongside ongoing efforts to preserve fairness, consumer trust and market integrity.

See also: consumer protection, marketing ethics, unfair competition, online advertising.