Salgbarheden
Salgbarheden is a Danish term that describes the marketability or sellability of a product or service. It refers to the degree to which something can be sold under current market conditions and is influenced by demand, price, quality, branding, distribution, and competitive dynamics. Salgbarheden is a necessary condition for commercial viability, but not a guarantee of profitability.
Key determinants include consumer demand and needs, price elasticity, product-market fit, perceived value, and availability across
Common indicators and metrics used to assess salgbarehed include sell-through rate (units sold relative to stock),
Sector differences exist: consumer packaged goods often emphasize rapid turnover and shelf presence, durable goods may
Strategies to improve salgbarehed include aligning products with market needs, optimizing pricing and promotions, expanding distribution