SalesandOperationsPlanningProzessen
SalesandOperationsPlanningProzessen is a structured management process used to align demand and supply across an organization over multiple time horizons. It aims to create a unified plan that balances customer service, production capacity, inventory, and financial considerations, enabling consensus among diverse functions such as sales, marketing, product management, operations, procurement, and finance. The process links strategic planning with day-to-day operations by translating market demand signals into supply plans and budgeted financial outcomes.
The typical cycle involves data collection and demand planning, where historical sales, promotions, and market trends
Key outputs include a consensus forecast, a supply plan, inventory targets, and a financial plan aligned to