Resortorange

Resortorange is a marketing and design concept used in the hospitality industry to describe a cohesive aesthetic and guest experience built around warm, citrus-inspired branding in resort environments. The term combines resort with orange to evoke sunshine, warmth, and leisure, and it functions as a guiding idea rather than a formal architectural style.

Design and branding elements commonly associated with resortorange include a color palette dominated by orange tones such as tangerine, apricot, and coral, complemented by whites, sands, and ocean blues. Interiors and exteriors often feature natural materials like teak, rattan, stone, and woven textiles, with outdoor living spaces, pool decks, and verandas emphasized to encourage al fresco experiences. Menus and amenities frequently highlight citrus flavors and ingredients, with beverages, spa treatments, and branding that reinforce a sun-soaked, resort atmosphere. Landscaping may incorporate tropical planting arrangements and outdoor lighting designed to mimic sunset tones.

Applications and regional usage vary, but the concept has been used by hotels, resorts, and cruise brands in multiple regions, including the Caribbean, Mediterranean, and parts of Southeast Asia, as a thematic shorthand in branding manuals and marketing campaigns. Resortorange is not a universal standard and may be combined with other design languages or regional styles. Critics note that overuse of a bright, citrus-forward theme can feel clichéd if not executed with cohesive materiality and context. Related concepts include tropical modernism and resort branding strategies.