Profiloimisen
Profiloimisen, commonly translated as profiling, is the process of inferring characteristics, preferences, or behaviors of a person or group by analyzing data from diverse sources. It encompasses both explicit profiling, where attributes are directly solicited, and implicit profiling, where attributes are inferred from patterns in data. The term is used in Finnish to describe this practice across various sectors.
Data sources include online activity logs, purchase history, demographics, social networks, geolocation, and public records. Analysts
Profiloimisen is used in marketing for targeting, in finance for credit scoring, in security for risk assessment,
Legal frameworks in the Nordic and broader European context govern profiling activities. In the European Union,