Produktfilmen
Produktfilmen, or product filming, refers to the production of video content that presents a product to inform, demonstrate, or persuade potential buyers. The goal is to communicate features, benefits, and usability, often through close-ups, demonstrations, and controlled lighting that minimizes distractions.
The formats of product films vary: short explainer clips that describe how a product works, lifestyle videos
Production generally follows three stages: pre-production (briefing, script, storyboard, shot list); production (shooting in a studio
Common considerations include accurate representation of the product, brand consistency, and legal aspects such as music
Trends in produktfilmen include higher resolution formats, advanced product visualization, and shoppable video formats that integrate