Productready

Productready is a term used in product management to describe a product that has completed a predefined set of criteria across product, technical, and go-to-market dimensions, indicating it is ready to be released to customers. The term is not standardized, and its exact criteria vary by organization.

Core dimensions of productready typically include product readiness, market readiness, and operational readiness. Product readiness covers feature completeness, user experience, quality assurance metrics such as defect density, performance and scalability targets, security and privacy compliance, accessibility, localization, and documentation. Market readiness addresses pricing and packaging, competitive positioning, demand validation, go-to-market plans, sales and partner enablement, onboarding materials, and customer support training. Operational readiness focuses on deployment and release processes, monitoring and alerting, incident response and rollback capabilities, maintenance workflows, data protection, and regulatory compliance.

Process and governance for achieving productready often involve a cross-functional readiness review or stage-gate process, with clear release criteria and sign-offs from product management, engineering, QA, security, customer success, and legal. Metrics such as defect density, customer readiness scores, and deployment readiness are tracked to determine if the product passes readiness gates.

Applications of the concept span software, hardware, and services, including SaaS, mobile apps, and consumer devices. Productready provides a flexible framework that helps teams align on what it means for a product to be ready and coordinates the activities required for a successful launch.