Prizelinked
Prizelinked is a framework for tying prize incentives to user actions on digital platforms. It encompasses promotional campaigns, loyalty programs and gamified experiences where earning entries or tokens depends on verified behavior such as purchases, content engagement, referrals, or completing challenges. By linking prizes to specific actions, prizelinked aims to reward desired outcomes while enabling transparent tracking of eligibility and randomized prize draws.
Implementation typically relies on unique user identifiers, event logging, and rules engines that convert actions into
Applications include marketing campaigns that convert engagement into prize entries, loyalty programs offering prize-based rewards, charitable
Challenges and considerations: regulatory compliance (sweepstakes and lotteries laws), fraud prevention, user trust, accessibility, and cross-border
Origin and adoption: The term prizelinked arose in marketing technology discourse as platforms sought to align
See also: prize-linked savings, sweepstakes, loyalty program, gamification.