Pressivism

Pressivism is a term coined by philosopher and political theorist Sheldon Wolin to describe a form of political action characterized by its focus on creating and disseminating information to shape public opinion and influence policy. It is distinct from traditional forms of activism that may involve direct action, protest, or lobbying, though it can be used in conjunction with these methods. Pressivism emphasizes the strategic use of media, both traditional and new, to construct narratives, expose perceived injustices, and mobilize support for a particular cause.

The core idea behind pressivism is that information itself can be a powerful tool for political change. Proponents of pressivism believe that by controlling the flow of information and framing issues in a particular way, activists can shape public perception, challenge dominant ideologies, and ultimately achieve their political objectives. This can involve techniques such as investigative journalism, the creation of viral content, strategic use of social media, and the dissemination of manifestos or policy proposals.

Wolin argued that pressivism emerged in response to what he saw as the decline of traditional democratic institutions and the rise of what he termed "inverted totalitarianism," a system where democratic forms persist but power is exercised in subtle, managerial ways. In this context, pressivism offers a means for citizens to engage in political struggle and assert their agency by leveraging the communicative landscape. It is a strategy that can be employed by a wide range of political actors, from grassroots movements to established organizations.