OnlineAnalytik
OnlineAnalytik is the field and practice of measuring, analyzing, and reporting on user interactions with digital platforms such as websites and mobile apps. The term is commonly used in German-speaking contexts to refer to online analytics as part of digital marketing, product management, and user experience research.
Analytical methods include web analytics, event tracking, user journey and funnel analysis, and attribution modeling. Data
Key metrics include visits, sessions, unique visitors, page views, time on site, bounce rate, conversions, revenue,
Applications span marketing optimization, product development, UX design, and performance measurement. Digital teams use OnlineAnalytik to
Privacy and compliance concerns shape the practice. Regulations such as the European Union’s data protection framework
Historically, online analytics emerged with early web measurement and grew with the rise of tag-based tracking