Oheismyyntiä

Oheismyyntiä, which translates to "ancillary sales" or "add-on sales" in English, refers to the practice of selling additional products or services to a customer who is already in the process of purchasing a primary good or service. This strategy aims to increase the overall transaction value and enhance the customer's experience by offering complementary items they might need or desire.

In retail environments, oheismyyntiä can manifest as suggesting a case for a new phone, offering batteries with an electronic toy, or recommending matching accessories for an outfit. In the service industry, it might involve a car wash offering interior detailing, a software company suggesting premium support, or a hotel proposing an upgrade to a suite. The key is that the additional offering is relevant and perceived as beneficial to the customer.

Effective oheismyyntiä relies on understanding customer needs and providing genuine value rather than aggressive upselling. It often involves well-trained sales staff who can identify opportunities and present relevant options in a helpful and non-intrusive manner. Successful implementation can lead to increased revenue for the business and a more complete or satisfying purchase for the customer. It's a common and widely used sales technique across various industries.