Meikkitaide
Meikkitaide, the Finnish term for makeup artistry, refers to the application of cosmetics and artistic techniques to enhance or transform a person’s appearance for personal, cultural, or commercial purposes. The practice has roots in ancient societies where pigments were used for ritual and status, but the modern form emerged in the 20th century alongside the global expansion of fashion, cinema, and broadcast media. In Finland, the tradition grew in parallel with international movements, adopting Western products while incorporating local aesthetics that emphasize natural beauty and understated glamour.
Key techniques in meikkitaide include contouring, which uses shading to sculpt facial features; highlighting, which accentuates
Education for aspiring meikkitaiteilijat (makeup artists) is available through community colleges, private academies, and online platforms,
Meikkitaide plays a notable role in Finnish popular culture, with local celebrities frequently partnering with brands