Marketwise

Marketwise is a privately held marketing analytics and consulting firm headquartered in New York City, United States. Founded in 2008 by a group of data scientists and brand strategists, the company aims to provide businesses with data‑driven insights to improve market positioning, customer acquisition, and sales performance. Marketwise offers a suite of services that includes market research, consumer segmentation, competitive intelligence, and digital campaign optimization. Its proprietary analytics platform integrates data from social media, web traffic, point‑of‑sale systems, and third‑party databases to generate predictive models and actionable recommendations.

The firm serves clients across various industries such as consumer packaged goods, retail, financial services, and technology. Marketwise’s client base ranges from multinational corporations to mid‑size enterprises, with engagements typically involving both short‑term projects and long‑term advisory relationships. In addition to consulting services, the company provides training workshops and certification programs for in‑house marketing teams seeking to enhance their analytical capabilities.

Marketwise has received recognition for its innovative use of machine learning in marketing contexts, earning awards from industry groups such as the American Marketing Association and the Data & Marketing Association. The firm maintains a research blog and publishes an annual “State of the Market” report that synthesizes trends in consumer behavior, media consumption, and emerging technologies. As of 2024, Marketwise employs approximately 150 professionals and continues to expand its global footprint through partnerships in Europe and Asia‑Pacific.