LevelHow

LevelHow is an online platform that provides student‑generated and curated videos to help prospective college and university students explore campus life. The service offers a searchable database of short videos that cover academic programs, dorms, clubs, sports, and local culture, allowing applicants to get a realistic sense of life at a particular institution. Users can create a free profile and request videos, while admissions staff or campus ambassadors post content through the LevelHow content management system. The platform also supplies analytics tools for schools to track engagement metrics, such as video views, time spent, and completion rates, which can inform recruitment strategies.

The company was founded in 2014 by Dave Miro and served initially as a mobile app that connected students with their peers’ life‑style experiences at universities across the United States. Since then it has expanded to include campuses worldwide and integrated with admissions portals, social media, and outreach campaigns. Over its history the organization has worked with more than 1,500 institutions, generating thousands of hours of video content that many universities market in place of traditional virtual tours. The service is often used in conjunction with on‑campus visits or virtual information sessions, and it can be embedded into institutional websites or recruitment emails.

Critics have noted that the quality of videos can vary and that not all programs are equally represented, which may lead to uneven portrayals of campus culture. However, user surveys indicate a high satisfaction rate among students, particularly those who are geographically distant or unable to travel. The platform also produces best‑practice guides and training for campus ambassadors, ensuring that content aligns with an institution’s branding and compliance standards. Combined, these features position LevelHow as a hub for immersive, student‑led exploration of higher‑education opportunities.