Lanseeraus
Lanseeraus is a neologism used in marketing and product management to describe a two-stage release strategy that pairs a controlled launch with an outward, broader rollout. The term is not part of standard marketing glossaries and its usage varies by region and organization, especially in multilingual settings where Dutch and German influences converge.
The word blends the Dutch lanseren, meaning to launch, with the German prefix aus, implying outward or
In a lanseeraus, the first phase is a soft or beta launch in a limited market or
It is commonly applied to software, consumer electronics, and new services. Critics note that the term can
See also: product launch, rollout strategy, beta testing, soft launch.