productlaunch
A product launch is the coordinated set of activities that introduce a new product or service to its target market. It encompasses strategic planning, development, marketing, sales, distribution and customer support tasks intended to create awareness, generate demand and achieve initial adoption.
Typical stages include discovery and market research, product development and testing, positioning and messaging, go-to-market planning,
Objectives vary by organization and product but commonly include validating market fit, meeting revenue or adoption
Common challenges include inaccurate market assumptions, poor timing, supply-chain constraints, unclear positioning, insufficient marketing reach and