Kuluttajaneut
Kuluttajaneut is a term that refers to a consumer who is neutral in their purchasing decisions. This neutrality can manifest in several ways, such as a lack of strong brand loyalty, indifference to marketing campaigns, or an equal weighting of various product attributes. A kuluttajaneut may not actively seek out specific brands or products, and their choices can be influenced by factors like price, convenience, or immediate availability rather than deeply held preferences.
This type of consumer might be found across various product categories, from everyday groceries to electronics.
Understanding the kuluttajaneut is important for businesses as they represent a significant segment of the market.