Kliendiga

Kliendiga is a term used in Estonian business discourse to describe a customer-centric approach and, in some cases, a brand or program name dedicated to involving clients in service design and decision making. The word combines kliendi, meaning “of the client,” with the suffix -ga, meaning “with,” conveying the idea of working together with the client.

In practice, Kliendiga refers to processes and methods that bring clients into the development lifecycle. This includes co-creation workshops, client advisory boards, beta testing, feedback loops, and transparent communication channels. The aim is to align products, services, and policies with user needs and preferences from early stages through iterative cycles, rather than relying on internal assumptions alone.

The concept has found traction across both public and private sectors in Estonia, especially within digital transformation, service design, and customer experience programs. It is often used by consultancies, government agencies, and technology firms to signal a commitment to user involvement and to structure collaborative activities with client representatives.

Benefits typically cited for Kliendiga approaches include improved relevance of offerings, higher adoption and satisfaction rates, and faster problem resolution through direct feedback. Challenges can involve coordinating diverse client perspectives, allocating resources for ongoing engagement, and addressing privacy and data governance considerations.

See also: co-creation, user-centered design, customer experience, participatory design.