Kia

Kia Corporation, commonly known simply as Kia, is a South Korean multinational automobile manufacturer. Headquartered in Seoul, it operates as a subsidiary of the Hyundai Motor Group and is one of the world's largest automakers.

Kia was founded in 1944 as a maker of steel products and bicycles and began automobile production in the 1970s. The company expanded internationally in the late 20th century and, during the Asian financial crisis, was acquired by Hyundai Motor Group in 1998. By 2008 Kia and Hyundai were integrated into the Hyundai Motor Group.

Kia's product lineup includes small cars, sedans, SUVs, and electric vehicles. Notable current models include Rio, Forte (K3), Optima (K5), Soul, Sportage, Sorento, Telluride, and the electric EV6. The brand is known for offering value and comprehensive warranties, and it adopted a distinctive design language in the mid-2000s, including the recognizable “Tiger Nose” grille.

Kia has committed to electrification and sustainability, with plug-in hybrids and full electric models such as the Niro EV and Soul EV, and newer platforms like the EV6 and EV9 contributing to its modern electric portfolio.

Global production and sales are supported by manufacturing plants in Korea and abroad, including locations in the United States, Slovakia, India, and Mexico, along with extensive design and engineering operations. Kia’s corporate structure and product strategy are closely aligned with the Hyundai Motor Group, sharing technology and platforms across brands.