Keelekujund
Keelekujund, or language design, is a field at the intersection of linguistics, language planning, and applied communication. It concerns deliberate, systematic shaping of a language’s use and its vocabulary to meet specific goals, such as clarity, consistency, accessibility, or technological compatibility. The practice includes standardizing spelling and grammar, developing and maintaining terminology, and creating style guides and other language resources.
Keelekujund operates at macro and micro levels. At the macro level, it informs national or organizational language
Common methods include corpus analysis to identify usage patterns, terminology engineering to create and harmonize terms,
Applications span public administration, education, media, software localization, technical communication, and science communication. In Estonian contexts,
Keelekujund relates to language policy, terminology management, and plain-language initiatives, and it intersects with language technology,