Interesseaktøranalyse

Interesseaktøranalyse, often translated as stakeholder analysis, is a systematic process used to identify individuals, groups, or organizations who have an interest or "stake" in a project, organization, or initiative. This analysis aims to understand their potential impact, influence, and attitude towards the subject. The process typically begins with identifying all relevant stakeholders. This can include internal parties like employees and management, as well as external entities such as customers, suppliers, government bodies, and the general public.

Once identified, stakeholders are then analyzed based on their level of interest and their power or influence. This helps in categorizing them, for instance, as high-power/high-interest, low-power/high-interest, high-power/low-interest, or low-power/low-interest. Understanding these categories is crucial for developing appropriate engagement strategies. Stakeholders with high interest and high power often require close management and active involvement. Those with high interest but low power may need to be kept informed and their concerns addressed.

The ultimate goal of an interesseaktøranalyse is to anticipate potential challenges and opportunities arising from stakeholder involvement. By understanding their needs, expectations, and potential reactions, project managers and decision-makers can proactively manage relationships, mitigate risks, and build support. This leads to more effective project execution, better decision-making, and increased likelihood of achieving desired outcomes. It's a foundational tool in strategic planning and project management.