Hindamisprotsess

Hindamisprotsess, or the pricing process, is the sequence of activities a business uses to set the selling price of its products or services. It aims to balance profitability, market competitiveness, and customer value, while reflecting costs, demand, and strategic objectives.

Key components include defining pricing objectives (e.g., market share, margin, revenue), conducting market and cost analyses, and selecting a pricing approach. Common models are cost-based pricing (cost-plus or break-even), value-based pricing (based on perceived value to customers), competition-based pricing, and dynamic pricing that adjusts to demand, time, or inventory.

The process relies on data from internal sources such as unit costs, overhead, and sales targets, as well as external inputs like competitor prices, customer willingness to pay, and price elasticity. Analytical methods may involve regression, price optimization, and scenario planning, as well as controlled price testing or pilot launches.

Implementation includes governance, approvals, and alignment with sales, marketing, and legal teams. Ongoing monitoring tracks performance against objectives and detects price leakage, cannibalization, or demand shifts. Adjustments may be made in response to market changes, seasonality, or new competitive dynamics.

Hindamisprotsess applies to products and services in both B2C and B2B contexts, including subscriptions, tiered offerings, and bundling. It is an iterative practice that benefits from cross-functional collaboration and transparent decision-making.