Handelsdesign
Handelsdesign is a design discipline focused on shaping the presentation and experience of commercial environments and materials to support consumer engagement and purchasing. It integrates elements from graphic design, product design and interior design to create coherent brand expressions across physical and digital channels.
The scope of Handelsdesign includes retail store concepts, window display and visual merchandising, packaging, signage and
Key components of Handelsdesign encompass store layout and traffic flow, lighting, color and typography, materials and
Typical design processes begin with research into consumer needs, market context and brand strategy, followed by
Historically, Handelsdesign evolved with the growth of department stores and visual merchandising in the 19th and
Professionals in the field include retail designers, visual merchandisers, signage and packaging designers, brand designers, and