Gucci

Gucci is an Italian luxury fashion house headquartered in Florence. Founded in 1921 by Guccio Gucci as a leather goods workshop, it grew into a global maker of ready-to-wear, handbags, shoes, fragrances, and other accessories. The brand is known for its distinctive motifs, including the interlocking double-G logo and the green-red-green stripe, as well as horsebit hardware that echoes its equestrian origins.

From the postwar era onward, Gucci expanded internationally, opening boutiques in Europe and North America. Iconic designs include the horsebit loafer and the Jackie bag associated with Jacqueline Kennedy Onassis, which helped cement Gucci’s reputation as a modern luxury house with broad appeal.

Tom Ford was appointed creative director in 1994, overseeing a revival of its fashion image and expanding fragrances and accessories. In 1999 Gucci Group became part of a larger luxury conglomerate later known as Kering, and the brand underwent several leadership changes as it integrated within the corporate group.

Alessandro Michele, appointed in 2015, steered Gucci toward a maximalist, eclectic aesthetic that broadened its audience. In 2023 Sabato De Sarno became creative director, signaling another shift in design direction. Gucci remains a flagship brand within Kering, producing leather goods, outdoorwear, jewelry, and fragrances.

Operations are global, with flagship stores, e-commerce, and manufacturing largely centered in Italy. The company has pursued sustainability and responsible sourcing initiatives as part of its corporate strategy while continuing to expand into new markets and product categories.