Grundsortiments
Grundsortiment, literally the basic assortment, is a concept in retailing that describes the core set of products a retailer offers to meet the essential needs of its customers. It forms the foundational portion of the overall assortment and is intended to be relatively stable over time, ensuring reliable availability and efficient procurement.
Composition and scope: The Grundsortiment includes items with broad, steady demand within defined categories, often covering
Management: Setting a Grundsortiment involves assortment policy and category management. Retailers use sales data, turnover, gross
Impact: The Grundsortiment influences shelf space, pricing, supplier negotiations, and capital invested in inventory. It shapes
Examples: In a supermarket, the Grundsortiment typically includes staples such as bread, milk, eggs, rice, cooking
Strategic considerations: Smaller stores benefit from a tighter Grundsortiment to reduce risk, while larger chains may