Expositionsprofil

Expositionsprofil, or exposure profile, is a concept used in marketing research, event management and related fields to describe a structured record of an individual’s encounters with expositions, exhibitions and related environments over a defined period. It aims to capture what exposures occurred, how often, for how long, where and when, as well as how these exposures relate to the person’s interests and behavior.

A typical expositionsprofil includes components such as exposure type (trade shows, museums, public exhibitions, pop-up events, digital exhibitions), frequency and duration, channels or venues, geographic path, time of day, and engagement indicators or recall. It may also incorporate content categories and the degree of resonance with the individual, enabling more nuanced segmentation and analysis.

Data for building an expositionsprofil can come from multiple sources, including surveys and diaries, mobile apps and wearable sensors, beacons and geolocation data, RFID or ticketing records, and consumer purchase histories or online interactions. Data are integrated, cleaned and weighted to produce a coherent profile that supports comparisons across individuals or groups.

Uses of expositionsprofil include audience segmentation and targeting in marketing and media planning, optimizing event design and scheduling, evaluating public information campaigns, and informing venue layout and outreach strategies. It also supports research on exposure effects, memory, engagement and behavior change.

Challenges and limitations include data quality and representativeness, privacy and consent concerns, and the dynamic nature of exposures across multiple channels. The concept aligns with broader efforts in media exposure research and consumer profiling, and is increasingly aided by advances in digital analytics and privacy-preserving data integration.