Expositionsprofil
Expositionsprofil, or exposure profile, is a concept used in marketing research, event management and related fields to describe a structured record of an individual’s encounters with expositions, exhibitions and related environments over a defined period. It aims to capture what exposures occurred, how often, for how long, where and when, as well as how these exposures relate to the person’s interests and behavior.
A typical expositionsprofil includes components such as exposure type (trade shows, museums, public exhibitions, pop-up events,
Data for building an expositionsprofil can come from multiple sources, including surveys and diaries, mobile apps
Uses of expositionsprofil include audience segmentation and targeting in marketing and media planning, optimizing event design
Challenges and limitations include data quality and representativeness, privacy and consent concerns, and the dynamic nature