Cuídalas

Cuídalas is a Spanish language initiative launched in 2018 to raise awareness about gender-based violence and to support survivors. The campaign is a response to the high rates of violence against women in Latin America, where it is estimated that one in three women has experienced physical or sexual violence in their lifetime. Cuídalas translates to "take care of them" in English, emphasizing the importance of protecting and supporting women and girls.

The campaign uses various channels to spread its message, including social media, public service announcements, and community events. It encourages men and boys to be part of the solution by promoting respectful behaviors and challenging harmful gender norms. Cuídalas also provides resources and support for survivors, including hotlines, counseling services, and legal aid.

The initiative has been praised for its innovative approach and has gained significant traction in Latin America. It has been adopted by various organizations and governments as a tool to combat gender-based violence. Cuídalas has also expanded its reach internationally, with campaigns in other countries that face similar challenges.

Despite its success, Cuídalas continues to face challenges, including resistance from those who do not accept the need for such initiatives. However, the campaign remains committed to its mission of promoting gender equality and protecting the rights of women and girls. Cuídalas serves as a reminder that collective effort is essential in addressing complex social issues like gender-based violence.