Ctrlsumers
Ctrlsumers is a term used to describe a specific segment of consumers who exhibit a heightened degree of control over their purchasing decisions and the information they consume. This behavior is often driven by a desire for transparency, ethical sourcing, and a demand for products and services that align with their personal values. Ctrlsumers actively seek out information about brands, their supply chains, and their social and environmental impact before making a purchase. They are likely to research product ingredients, manufacturing processes, and company policies.
This consumer group is not necessarily driven by price alone, but rather by a comprehensive evaluation of
The rise of the Ctrlsumer reflects a broader societal shift towards greater awareness and demand for accountability