Ctrlsumer
Ctrlsumer is a portmanteau combining "control" and "consumer," referring to a type of consumer who actively seeks to manage and optimize their spending, often through the use of technology and data. These individuals prioritize a proactive approach to their finances, aiming to gain greater insight and command over their purchasing habits and financial well-being.
Ctrlsumers are characterized by their diligent tracking of expenses, budgeting, and often the utilization of financial
The rise of the ctrlsumer is closely linked to the increasing availability of personal finance technology