CrossOverDesign

CrossOverDesign is a design methodology and framework that seeks to integrate multiple design domains—such as product, interaction, service, and experience design—through common processes, shared design artifacts, and cross-functional collaboration. It emphasizes transferring patterns, methods, and insights across disciplines to create cohesive, user-centered outcomes.

Core principles include interoperability across domains, modularity and reuse of components, human-centeredness, transparent governance, and sustainability. Teams adopting CrossOverDesign aim to align stakeholders with a shared language and measurable goals, while preserving domain-specific expertise.

Practices commonly associated with CrossOverDesign involve mapping user needs across domains, co-creating with diverse disciplines, iterative prototyping, and the use of design systems and design tokens to maintain consistency. Prototypes can range from service blueprints to physical-digital demonstrations, tested with representative users.

Applications span consumer electronics, healthcare devices, smart-city services, software platforms, automotive UX, and education products. The approach is valued for reducing duplication and accelerating alignment between hardware, software, and service components, though it can require stronger governance to manage cross-domain complexity.

Origin and reception: The term emerged in design education and industry labs in the early 2010s as teams sought to reuse solutions across domains. Proponents cite improved speed and quality of innovation; critics point to potential over-generalization and the need for clear decision rights.