Contenu

Contenu is the French noun for "content." In media, information technology, marketing, and education, it refers to the information and experiences created for an audience and delivered through media channels or digital platforms. Contenu can be textual, visual, auditory, or interactive, and encompasses articles, images, videos, podcasts, software interfaces, and game assets. In French and related contexts, it functions as the counterpart to the English term "content" and is used to describe what is produced and consumed rather than the processes that manage it.

In digital environments, contenu is commonly managed within a content management system (CMS) or a digital asset management system. A content strategy defines the planning, creation, publication, governance, and lifecycle of material to meet audience needs and organizational goals. Typical content types include text, graphics, audio, video, and interactive experiences, often supported by metadata, taxonomy, and accessibility features to improve searchability and usability.

Quality considerations include accuracy, relevance, completeness, timeliness, tone, and clarity. Accessibility guidelines encourage content to be perceivable and operable by users with diverse abilities. Localization and cultural relevance are also important for multilingual audiences.

Content use extends across publishing, marketing, education, entertainment, and software. It may be monetized through advertising, subscriptions, licensing, or sponsorships, and can include user-generated content or collaboratively produced materials. The term "contenu" thus captures both the raw material and its value as an asset in a media-driven economy.