Besucheranalyse
Besucheranalyse, also known as visitor analysis or audience analysis, is the process of examining and understanding the individuals who interact with a website, application, or any digital platform. The primary goal is to gather insights into user behavior, demographics, interests, and motivations. This information is crucial for optimizing user experience, improving content relevance, and achieving business objectives.
Key metrics in Besucheranalyse often include the number of visitors, their origin (geographic location, referring websites),
Tools like Google Analytics, Adobe Analytics, and other web analytics platforms are commonly used to collect