Baniere

Baniere, or bannière in French, refers to a banner—a long strip of fabric or other material bearing a message, symbol, or design. Historically used for identification, declaration, or decoration, banners appear in many cultures and contexts, from military standards and ceremonial flags to storefront signage and event promotions.

Physical banners are typically printed or hand-painted, made of cloth, vinyl, or PVC, and mounted with poles, rope, or grommets. They vary in size and may include logos, slogans, dates, or imagery. Finishing details such as reinforced corners and weather-resistant materials extend outdoor use and improve durability.

In digital contexts, a banner refers to an online advertisement placed on websites or apps. Web banners are created as image files or interactive media and served by ad networks. Common sizes include 300x250 (medium rectangle), 728x90 (leaderboard), 160x600 (wide skyscraper), and larger formats. Accessibility considerations include alternative text and readable color contrast to accommodate users with visual impairments.

The purpose of a banner is to attract attention and convey a concise message or branding. Design best practices emphasize legibility, a clear call to action, consistent typography, and appropriate contrast, while ethical guidelines and platform policies govern disclosure and non-deceptive advertising.